How to boost raffle ticket sales
When organising a raffle to raise funds for a good cause, or to promote a special event of any kind, it is important to plan out your campaign to ensure you can achieve the maximum ticket sales in support of your subject.
Here are some useful tips on how to boost sales of your raffle tickets:
Establish your raffle aim
Without a clearly-defined goal it can prove difficult to generate a promotion strategy. Are you fundraising for a specific cause or person, or are you using the raffle to promote a larger event or occasion?
Identifying the main aim behind the raffle will then allow you to tailor your promotions and will help in creating the most effective marketing materials.
Identify your target market
To achieve maximum sales you must tailor the raffle to your target audience. Knowing your target market will allow you to ensure your prizes appeal, people will still be more inclined to buy tickets if the prizes on offer are appealing to them.
Use a ticket calculator tool to help set an optimum price for your raffle tickets and ensure the prizes on offer appeal to your audience. Identifying your target market also greatly helps in establishing the best locations and outlets to sell your tickets.
Social media promotion
You should consider creating dedicated social media accounts, along with using any existing profiles on which you and/or your business is established on.
Your posts should include graphics, photos, and videos of the prizes on offer and highlight the benefits of buying tickets, such as supporting a worthy cause or simply the chance to win a great prize.
Social media accounts are also great platforms for running contests or incentives that may encourage people to share the posts with a wider audience. Social media influencers can act as effective catalysts in promoting events and locations, so working in conjunction with influencers, or local celebrities, will always boost your sales options.
Local partnerships
Many businesses and organisations are always keen to be involved in local community events and causes, as it helps to promote their business and adds to their reputation Local businesses may also allow access to their customer database and their promotional channels. Partnering with established and reputable local organisations will also add creditability to your cause.
Email promotion
Email is still a very effective advertising medium. Compose an email campaign and deliver to a specific, identified group of people informing them of both the raffle and the cause or event its supporting.
Print marketing
Never underestimate the power of printed marketing materials such as flyers, leaflets and posters. Well designed and quality printed marketing materials are still effective and can be a tangible representation of your raffle.
Design your flyers and posters using vibrant colours and bold fonts and ensure you use high-quality images. Ensure the theme of the printed materials is relevant to the raffle’s subject and is easily read and understood.
Ensure all the relevant information is displayed – the purpose of the raffle, the available prizes, how and where to buy your tickets, along with all contact details such as phone numbers, website and email addresses, and any social media platforms on which the event is being featured.