What is full colour printing?

This is also called process printing and uses four colours to reproduce all the different colours and shades that you might see on the pages of a brochure for example. The colours are often referred to as CMYK – cyan, magenta, yellow and black – which is why we ask you to set up your artwork/images in this format so that they will print correctly and you will avoid undesirable results. RGB colour is a screen format and unsuitable for print.