Creative business postcard ideas to market your business
Printed postcards are easy to design and produce, inexpensive to print, and have proven success in generating business. Here are some ideas for creating, and reasons for, making use of printed business postcards:
Use quality print materials
As with all marketing and advertising vehicles, the quality of the materials used in their creation is important. Your marketing tools are there to highlight and showcase your company brand and the services and products you provide. It’s vital that they create and convey a strong first impression.
Printing on high quality cardstock will enhance the print standard and make your postcards look far more professional and impressive.
Use content that initiated an action
The main intention of any direct marketing campaign is to create that first impression and encourage the recipient to take action to investigate your business and to further, so including a clear “call to action” in your postcard content is vital.
The action may be to make an appointment, visit your company, follow you on social media or view your website. Whichever action you are trying to initiate, there should be clear and concise instructions for the recipient.
People respond to an incentive
People will always respond to a potential opportunity or a bargain. Include in your postcard content such incentives as a discount or special offer on your products and services.
A discount voucher, or similar offer, will make the postcard and its’ message more appealing to customers and encourage them to keep the postcard for further reference or use in the future.
Print marketing allows for personalisation
Direct mailing and postcard printing allows the opportunity to personalise the content and message you want to convey. Anybody receiving a postcard addressed to “to whom it may concern”, may well dismiss it out of hand and simply throw it away.
A postcard addressed to the actual person is far more likely to be read and retained by the recipient.
Use clear content that captures attention
The point of marketing is to inform potential customers of your business and its’ products and services so, having captured the attention, you need the message your postcard is displaying to be clear, concise, readable and interesting.
Don’t overcrowd the postcard with too many words, use the space to inform of the most salient aspects of your business/product/ service.
Contact information is the most important part
The most important aspect of your postcard content is your contact details. Include all the contact details such as business address, website and social media profiles, along with telephone and email address.