How to create QR code business cards
A well designed and professionally printed business card plays a large part in creating that all-important first impression in any corporate or business environment.
With the constantly growing influence of digital media, has come the opportunity to enhance the simple business card to a new level – QR code business cards.
Here is some information on the fast-burgeoning concept and use of these digitally enhanced business cards:
QR code business cards
Whilst continuing to display the usual content and information of a traditional business card, a QR code business card also display a QR code which acts as a direct link to your corporate digital content and platforms.
The QR code is easily scanned with a smartphone, which then instantly directs the user to a landing page or social media profile.
How they work
A QR code is scanned which instantly leads the user to the relevant digital location to which it is linked and assigned.
The design
The design of your QR business card is important. Whilst the main concept of the card is to provide information, it must also be attractive and convey a professional appearance.
Consider these three principles for your QR card design:
Clarity –Ensure the information on the card is clear and concise – it must be easy to read and unambiguous in its’ instruction – use a font that is familiar to most readers and display only essential information.
Consistency – Ensure that any imagery and colour scheme is consistent with your existing brand image – include your company logo and use any colours that are present in your other corporate marketing materials – your card content should reflect your overall corporate branding strategy.
Simplicity – It is important to make the card easy to read and to use, so keep the content simple – display only what is necessary and avoid ‘overcrowding’ the information – too many words can make the card more difficult to read and look unprofessional.
Generate QR code
Having finalised the design of your QR Business card, you will need to know how to actually generate the code. There are plenty of available platforms and online tools to do this.
QR generators that are user-friendly and offer customisation options that allow you to produce your own unique branded codes can be accessed online with many templates and designs from which to choose.
It’s a good idea to include on the cards, clear instructions of the use of the QR codes. Although many people will be aware of QR codes, you should not assume everybody is comfortable with the process. Simple instructions placed next to the code such as “Scan Me” or “Use your smartphone camera to scan me” can be included to ensure that everyone can access the code.
Simple instructions can give clarity to the process without appearing to be patronising in any way and ensures inclusion for all recipients of the cards.